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Unilab

The Unilab Website Redesign is a UI/UX design project focused on transforming the website from a primarily product-oriented experience into a more comprehensive corporate platform. Based on my recommendations for the user interface and user experience, the redesign prioritizes Unilab’s company identity, mission, healthcare contributions, and corporate initiatives while maintaining accessible product discovery and shopping features. The proposed homepage flow, content hierarchy, and navigation structure aim to help visitors better understand the company behind the products and explore its digital resources through a clearer, more intuitive experience.

Website Redesign Objectives

Strengthen Corporate Identity

Shift the website’s focus beyond product promotion to communicate who Unilab is, what it stands for, and its role in the healthcare industry.

Improve Information Architecture

Organize content into a clear, intuitive structure that helps visitors understand the company and navigate its key information with ease.

Tell the Company’s Story

Create an engaging content flow that highlights Unilab’s history, purpose, values, and commitment to improving lives through healthcare.

Build Trust Through Visual Communication

Use cohesive visual design, clear messaging, and strategic content presentation to reinforce Unilab’s credibility and corporate reputation.

Balance Corporate Content and Product Discovery

Integrate company information and product offerings into a unified experience, giving the corporate story greater prominence without sacrificing product accessibility.

Create a More Intuitive User Journey

Guide visitors through the website with purposeful section sequencing, clear navigation, and strategically placed content that makes the company easier to understand and explore.

Website Design Challenges

Product-Centric Website Structure

The previous website emphasized product discovery, creating an opportunity to give Unilab’s corporate identity, purpose, and company story greater prominence.

Communicating the Company’s Identity

Presenting Unilab’s mission, values, history, and contributions to healthcare in a way that helps visitors better understand the company behind its products.

Organizing Diverse Content

Structuring corporate information, product categories, healthcare resources, news, and career opportunities into a cohesive and intuitive website experience.

Establishing a Clear Content Hierarchy

Determining which information deserves the most attention and arranging homepage sections to communicate the company’s story before leading visitors to other content.

Balancing Corporate Storytelling and Product Discovery

Creating a user experience that highlights Unilab’s broader corporate identity while keeping its product catalog and shopping features accessible.

Creating a Seamless User Journey

Designing clear navigation and purposeful calls to action that help different audiences, including customers, healthcare professionals, job seekers, and other stakeholders, find relevant information efficiently.

UI/UX Design Solutions

Company-First Homepage Structure

Reorganized the homepage flow to introduce Unilab’s corporate identity and healthcare mission before guiding visitors toward products and other resources.

Strategic Content Hierarchy

Prioritized key corporate messages, company initiatives, and brand highlights through clear section sequencing and visual emphasis.

Intuitive Navigation System

Structured the main navigation to help visitors access product categories, company information, rewards, healthcare resources, and support with less friction.

Corporate Storytelling Through Visual Design

Used prominent imagery, concise messaging, and structured content sections to communicate Unilab’s identity, values, and contribution to healthcare.

Unified Corporate and E-commerce Experience

Integrated company-focused content with product discovery and shopping features to create a cohesive experience without losing access to essential commerce functions.

Audience-Focused User Journeys

Organized content and calls to action to support different visitor needs, helping customers, healthcare professionals, job seekers, and other stakeholders find relevant information more easily.

Strategies Implemented for the Website Revamp of Unilab

Corporate-First Content Strategy

Prioritized Unilab’s company identity, mission, and healthcare contributions within the homepage flow to establish a stronger corporate presence beyond product promotion.

User-Centered Information Architecture

Organized website content around visitor needs, creating a clearer structure for company information, products, healthcare resources, and other key sections.

Strategic Homepage Section Sequencing

Arranged homepage sections to guide visitors from the brand’s core message to its corporate initiatives, product offerings, articles, and career opportunities.

Visual Hierarchy and Content Prioritization

Used section prominence, typography, imagery, and spacing to emphasize important messages while keeping supporting information easy to scan.

Integrated Corporate and Product Experiences

Balanced corporate storytelling with product discovery by maintaining accessible shopping features alongside company-focused content.

Audience-Oriented Navigation and Calls to Action

Designed clear navigation paths and purposeful calls to action to help customers, healthcare professionals, job seekers, and other stakeholders reach relevant information efficiently.

Website Redesign Results

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